She’s not one of us! Kendall Jenner’s ‘Vogue India’ cover gets her another set of criticism

She’s not one of us! Kendall Jenner’s ‘Vogue India’ cover gets her another set of criticism

Kicking off our 10th anniversary celebrations: @mariotestino guest edits the May issue starring supermodel @KendallJenner shot in India #MarioTestinoXVogueIndia Photographed by: @mariotestino. Styled by: #Sarajanehoare Hair by: @hairbychristiaan. Make-up: @thevalgarland. Kendall’s agency: The Society. Set design: @tomotattle. Location: Hotel Samode Palace, Jaipur. Thanks: Samode Bagh . Production: @MarioTestinoPlus. Local production: #mithikasinghagaekwad and @yogigaekwad . Photo assistants: Karan Takulia and Vijit Gupta. Videographer’s assistant: Vishal Jain. Set assistant: Divyaratna Singh

Just last month Kendall Jenner got caught up in a social media backlash over her ill-advised Pepsi advertisement, which saw her co-opting protest and the #BlackLivesMatter movement into something that can be resolved by a white woman handing soda to the police. So, you know, not great.

And now, it appears the 21-year-old model has become the center of another racial controversy, as she fronts of Vogue India’s 10th anniversary issue.

Indians are not happy Kendall covered their culture’s anniversary

While the likes of, oh let’s see, Priyanka Chopra (voted the second most beautiful woman in the world), actress Freida Pinto, Deepika Padukone (to mention a few names) might have made more sense as the face of the magazine celebrating its anniversary by celebrating Indian culture, the editors instead chose a white American supermodel to appear on the cover, along with the headline ‘Indian Affair.’

Kendall has been the poster child for criticism in the last one month

Instagram user Sabrina Martinez spoke to CNN about the matter, revealing her sentiments about the insensitive cover.

‘Yes, it’s pretty, but we’re not celebrating white/European beauty standards…we’re trying to celebrate Indian women of color,’ she wrote on Instagram.

She further told the news outlet, ‘It says that’s the beauty standard, it says that you can’t be the epitome of beauty if you’re not white.

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